Sellars – Tradeshow Booth & Promotion
Attention-grabbing, eye-catching, show-stopping. It takes the right strategy to build a tradeshow experience that stops attendees in their tracks. Our client Sellars, a manufacturer of sustainable wiping products, sought to make a splash at an industry trade show and absorb as many attendees as possible into their booth experience. And C-22 delivered.
The results captivated and inspired attendees with a combination of industry-specific messaging, striking photography and exciting video footage for in-booth screens. Each design showcases the versatility of Sellars’ products while underscoring their commitment to sustainability in an exciting way.
The process for increasing foot traffic began long before the show—building interest and excitement. We strategized, designed and executed an engaging pre-show experience with a custom PR mailer, which was sent to key media contacts. The package included a variety box of tea and messaging focused on visiting the booth so the Sellars team can “Spill the Tea” on the best product solutions.
The longer the viewer stays with the message, the more it resonates. We created a flip brochure for booth attendees and mailer recipients that is as fun to interact with as it is to read. Each flip reveals new layers, creating an engaging journey through the Sellars brand.
Looking for more trade booth examples? See our work for Briggs & Stratton.
