Handtmann – hPredict™ Product Launch
Complex food processing equipment can have dozens, hundreds and even thousands of parts needed to function properly. From gearboxes to pumps, preventing unexpected failures is crucial to maximize uptime and efficiency. What if businesses could predict failures before they happen? Handtmann– a leading global solution provider to the food processing industry – did just that with the new hPredict™. Their team enlisted Catch-22 Creative to build excitement around this new product offering while arming the sales team with collateral to sell to new and existing customers through a multi-faceted approach.
To promote this predictive maintenance powerhouse, our team scripted, directed and produced an engaging product launch video. Utilizing our on-set footage paired with custom graphics, our team effectively made a complex product easy for viewers across industries to understand. To maximize awareness and impact, we also armed the sales team with a sell sheet that quickly communicated the features and benefits of hPredict.
Extending our reach even further, our team crafted and distributed a press release, which was pitched to publications in the food processing industry. To promote hPredict to new and existing customers, an eye-catching social media graphic and custom HTML email was developed and distributed on the Handtmann social media pages and to an established email list. Each tactic helped build interest and awareness, which drove traffic to the hPredict website page.
The product launch was a great success, and our client was very pleased with the materials our team had the opportunity to produce:
“Everyone loved the video!! One of our managers was super excited about the program and all positive comments. I think he smiled throughout the entire launch video.”
