Broan® product launch
Knowledge leads to confidence; confidence leads to sales. To help salespeople, builders and contractors get to know its new and revolutionary line of over-the-range exhaust hoods, Broan® enlisted C-22 to design and develop an online program. The goal of this product launch program was to deliver intense and effective product and sales training in an entertaining and informative presentation format. The resulting 4-course program delivers critical product information, installation techniques, a deep dive into Captur™ technology and key tips on selling.
To support and promote the training initiative, C-22 also developed a sweepstakes program called “Captur to Win”. This sweepstakes program included weekly prizes to encourage participation and completion of all four courses. Email promotion was used to solicit enrollment and build excitement.
