Briggs & Stratton® and SimpliPHI™ – Trade Show Booth & Promotion

With hundreds of brands at any given trade show, its crucial for booths to stand out from the (literal) crowd. That’s why Briggs & Stratton® approached the C-22 team to help create excitement and an eye-catching, lead-producing booth for the RE+ Show in Anaheim, CA. But this wasn’t a typical trade show for Briggs & Stratton®. This was bigger. The RE+ Show was the first time debuting the product line of the newly acquired innovative, reliable energy storage system company, SimpliPHI™.

To promote our client’s groundbreaking acquisition, the C-22 team developed graphics for a total of 19 panels and crafted copy that married the standby generator and energy storage system product lines to create an exciting and cohesive experience. In addition to the physical booth, the team designed four engaging videos that were viewed on in-show digital displays.

A corresponding four-part email campaign was sent out to the Briggs & Stratton® email list to encourage RE+ attendees to visit the booth, where they would learn more about SimpliPHI™ and enjoy free refreshments. To learn more about the full acquisition and the corresponding product launch, view our work page here.